how you can startyour online business 2021
Hello, hello and welcome to the make easy life . The show where we talk abouthow you can lift your life and business with simple strategies. I'm FastForwardAmy your host and coach, I'll bring you a newepisode every Tuesday. If you've been wondering about
#1 how you can startyour online business,👇
it is your lucky day because today I'm going to bring you all of the juicy really goodonline business stuff. We're going to be talking about what to make your first offer about and what not to make it about. Which format it should be. Should it be an ebook, a video course, how to determine which content you should be putting in there and how to sell and deliver itto your clients practically. And I'm also going to besharing the KISS principle that I apply to each and everysingle one of my products. I'm going to teach youthat, but in order to figure out what that is, gotto listen until the end. And my guess is if you'rehere for this episode you're actually really interested in building your online business. Sooros, and you can join fully for free and you can drink a coffeeor wine with me live. And you can come and So that's design online business webinar but OBW. In the webinar, we're going to be talking about what to actually whatyour income stack could look like in your online business,like your product suite. Which products you could be offering and what you can price your products. It's really valuable. I hope you'll join me in instagram link is https://www.instagram.com/dineshln5363035/ there. So I'll say it again at the end,
best low cost high proffit ideas👇
- Start your own clothing line
- Sell your art online
- Become a freelance writer, designer, or developer
- Launch a dropshipping store
- Teach an online course
- Flip your thrift store finds
- Publish your own book
- Start a blog
- Become a virtual assistant
- Try your hand at being an influencer
- Build apps and websites
- Launch a podcast
- Become an affiliate marketer
- Curate subscription boxes
- Develop a niche product
- Create handmade goods
The spots are limited. So sign up quickly. Okay? They say that the average millionaire has seven different income streams, right? That seems daunting, but it also means that you got to start somewhere. So today we're going to start somewhere. And we're going to start by not letting our ego run our business. So I'm going to be doing this in a little bit of a coaching style. And I hope you'll join me in this. I don't know what you're doing right now. Maybe you're running ordoing the dishes or whatever but I hope you can grab a piece of paper. You can put that on thetable and grab a pen as well. I'm sitting here in mystudio with a pen and paper and we want to be settingup a smart offer to start out with,
for your online business. Right?
So what I want you todo is grab that piece of paper and draw three circles on it. Now you want to draw the circlesin kind of a like a triangle, but you want them to overlap in the middle but also not overlap on the outer sides. I'm showing it to you in video. But if you're listening to me, so three circles on a piece of paper, and make sure that they are like drawn in a triangle and in the middle they're overlapping. Now in the top circle, I want you to write downwhat are you good at and what do you love. And I'm going to be doingthis exercise with you. So what are you good at And what do you love? For me, I can think of, for example, mindset fairly good at that. I'm good at sales. I am good at Instagram marketing.
What else am I good at?
Fairly good at finances,time management, sometimes. I have so many topics that I love. I love teaching. I'm good at them. And I'm writing all ofthem in that top circle. So also systems and money. Yeah, it seems that over theyears I've learned some skills. Now you pause me and your write down,
what are you good at?
And what do you love? All in that circle, just like keywords. Okay? Now you have paused me or you haven't you're naughty, you'll do it later. Now on the circle on theright you're going to write what do people want and need? So what is your audience'swant and or need? So for me, what do my clients want? They want money. They want to get their time back. They want more sales and they need a good mindset. Notice that I've said wantversus need differently. No one really wants sales skills. They want to get sales. They don't want to befocusing on the sales skills that they need to get there. People want money. But they need mindset advice. So wants and needs just all in that circle on the right again, pause me, write down what people want and need, people in youraudience, your ideal clients. And then we continue. And then we have one circle left. The third circle on the left. And we're going to write down what do people want to actually pay for.
Now, why am I saying this? Because I know from experience people really want my free mindset stuff but they won't really pay for it quickly. They really need it though. So in my courses, I will infuse a lot of mycontent with mindset stuff, but you don't see me actively promoting a lot of mindset courses. I'll rather promote a sales course. And in that sales course in module zero we'll go into the mindset behind the sale but I won't be promotingit as a mindset course. So for me,
what do people want to pay for? Well, people will pay for finance stuff. For templates for example. They'll pay for sales skills, yeah. Sales, anything to do with sales skills, they'll be for like a script. They want the easy stuff, you know, like what should I sayin a sales conversation and stuff like that. So at the top we have,what are you good at? And what do you love? On the right, we havemoney, sales, mindset and time for me that waswhat do people want and need. And on the left we have, whatdo people want to pay for? And what I want to justpoint out is for you. Maybe people do want topay for a mindset product. For me, they'll pay for it. And I can actuallypromote a mindset product. I'm actually planning on promoting a money mindset product soon but it's not the go-to thing. For example, for me, I'm really good at systems. People need systems, but they don't want systems and they don't want to payfor advice on the systems.
People need templates. They want templates to make their life easier and get their time back. And they will also pay for a template because it's visually appealingso they'll pay for it. So what I want you to do now, when you have what are you good at and what do you love then on the right what do people want and need and on the left, what do people want to pay for? I want you to find the thing that is well that you can find in allof the three circles. So for me, that meansI saw time management, time and templates. So for me, I could start selling as adigital product a time management template that you can use for example, to, I don't know, track your time. That could be something thatdefinitely will do well. Obviously you need to know your audience a little bit for this, but yeah you can also getbetter at trial and error. The reason I like to do this exercise is because often people will come to me like, "Hey Amy, my offer isn't converting, yet" "I'm going through all ofthe steps in marketing." First up you're probablynot going through all of the steps in your marketing, but also is the offer actually correct? Like, is it actuallysomething people want,
need and want to pay for? That's something you need to check out before you start offering something. So you can use this as a brainstorm to then talk to peopleand do a poll, for example in your Instagram stories ortalk to your existing clients and ask if they would be interested in this new product you want to be making. You don't want to spend tons of resources, time, money on creatingthe perfect product that you created from yourego only to then figure out that people actually don't want it. They might need it but that doesn't meanthey're going to pay for it. Okay? Cool. Now, you know this. Let's craft your offer. For me for the sake of this, I'm going to circle allof the things about sales because that came back in allthree of those circles, right? That was like the thing in themiddle that connected it all. If you want to be makingyour first digital offer, I would say that theeasiest way to do this as a service-based business is by first looking at something, have you coached peopleone-on-one for example. So if you've been workingwith people, one-on-one you kind of have a fairly good idea of what they strugglewith in the beginning and how you proceedyour coaching with them. And after a while, if you've coached a lotof people one-on-one, it gets easier to coach people in a group.
When you've coached agroup through a few things, then it gets easier to create actually astandalone course offer. I see a lot of people inthe online space wanting to make their onlineoffer like just a course, but they have no clue what people have as frequently asked questions, what people bump into. So maybe you're just, if you're feeling insecure about that, just start out by actuallycoaching people one-on-one and then coaching a group through it and running like a liveprogram with live modules. And afterwards you can create a course. For me, for example I first did business coaching one-on-one and then I hosted workshops then I hosted the groupprogram that was a mastermind. And after a while I turned a big chunk of that into a standalone course with coaching sprinkled on top which is my Business Freedom Elevator™️ just like a hybrid programwhere you both have modules as well as coaching,
because I still feel like that is the best way to go about it. But some people need the modules more. Some people need thehow-to and the roadmap and others need the mindset advice more. But you won't see me pitchinga pure mindset program soon but every single one of myprograms has mindset in it because I know from experience, from the one-on-one coaching and from running the group programs, that mindset is an issue and I can give them allthe tools they need. If the mindset isn't solid,they won't book any success. So now we know what we'regoing to be making it about. You pick the thing that was there in allthree of the circles, and you know that you mightneed some more experience before you create your course.
Let's look at the threethings you need to know. We need to look at your format, your content and your delivery. And what I mean by that is the format is, well is it going to bedigital video course? Is it going to be like modules, video modules with textsor with assignments, or is it going to be an ebook or is it going to be an emailcourse that you sign up for? What are you making? So first decide on that. And ideally, obviouslyyou wouldn't just be like "I am making a video course" "without having any cluewhat you're talking about." That's why we startedwith the circles, right? That will determine how you canactually format your course. So what I would suggestwhen it's your first offer, I really like live programswhere you, for example you create a pop-up Facebookgroup and you're like, "Oh you can join my program."
"It's a live, week-long course." And everyday you go live in the group and you walkpeople through a module and then afterwards youcan rerecord those modules and create your standalone online offer which is actually a coursethat's what I did actually with my Online Business Boss course which is available, bythe way, on my website. We created our OnlineBusiness Boss course. First I did it live just a week long and I was like recording it live. And then I rerecorded all of the different modules for my clients. Now you could also say like, "Oh, I will have people pay for emails" and just have an emailsequence sent out to them or you could put it injust a simple ebook. Whatever it may be, make sure that it's just the best way to get this message acrossbut also pay attention to the perceived value of your format. If it's an ebook. And it's really like a PDF that people will downloadon their computer, it's going to be hardto make it expensive.
You can have like the recipe for eternal youth. If you put it in an ebook, it'sgoing to seem less valuable than if you put it in a video course. So adding video to your format will always increase the perceived value of what you're offering. Now don't let that keep youfrom creating that first offer if video feels like a step too far. Okay? So pick your format. I would suggest videos, yeah. You can do an ebook for the first time but I guess somethingthat is like four modules of half an hour each for videos two hour long coursewould work totally fine. Right? But it might seem too daunting. So just make sure you havesomething that you can do. I don't want you to postpone this forever and ever. Now we have the format, we need to look at our content. And the content is where people like I start smiling when I say this 'cause I know this always happens. And this used to happen to me.
When you want to create the content for your online course, people are like, "Amy, how do I go aboutcreating the content" "for my online course?" Well, let me tell you. There is a really really important hack that I learned fromstudying IT-related courses. Is that when you are creating your first online course or offer, you need to look at thehappy flow for your clients. So let's say you are a coach and your clients haveweekly appointments with you and you usually have like six appointments with them or 10 appointments, right? You know that in your first consult, you'll be probably walkingthem through basic principles maybe in a second consult, you'll be working througha mindset principle maybe in the third consult,it's about branding. I don't know what kind ofexample we're positioning here but it could be that right? With clients, you have a standard way that you will walk them through and sometimes your client will be like, oh but for example, as a fitness coach at a certain point, you'llhave a standard program. And at a certain point you'll have someone who's like,
"Oh well, I can't do that exercise" "because my shoulder hurts." And what happens whenpeople start creating an online offer is they get so tripped up by the fact that they mighthave clients who've followed fitness coaching from them who will followthe online offer and like, "Oh but they already know that." "So I should create a different level." "Or what if my client is pregnant" "then I should createdifferent variations" "for pregnant people." And they'll start lookingat all of the exceptions which distracts them from the happy flow. The happy flow for your online product is that I want you to focus on the happy flow your clients will go through. Your ideal clients, your new ideal client, what is their happy flow? Which steps would they go through if you would be having consults with them or running them througha one-on-one program? Now you have that, that is the content foryour online program. The exceptions figure outhow to solve that afterwards. But if you're going to startout with all of the exceptions and the problems, you'renever going to be able to create the actual happyflow of your product. So first we had our format and secondly we have our content, structure it like you would structure it with actual clients because guess what the people going through your course areactual real-life clients. And third, but not leastwe have our delivery
. And the delivery what I mean by that is everything that happens from the moment people hit pay to the moment they actuallyget access to their course. And there are a lot of different things that you can do there. You can set up a Shopify website so people can just check outand then they'll get an email with the 'download ebook'popping up in their email inbox. It could be that you havepeople pay for example, through Teachable, by the way all of the systems I use, I've created a Systems Bible. And let me think I'll link it in the article of this episode. And I think it'sfastforwardamy.com/systems is how you can find all of the systems. But what I wanted to say is that you can have people pay through a platform likeTeachable, for example where you pay and you get toaccess your course immediately you can also have them pay and manually enroll them in something. There's so many options out there. When I first started out,none of these options existed and I had to do everything manually. I've talked about that in episode 79. The way I started out,definitely go and listen. It's yeah, it's a littlebit embarrassing, but good. I started out with my firstdigital product in 2016. So that's five years ago now, but when you're doing it whichever way you are having people pay and you're delivering your product, be it in emails or a video course or live coaching or whatever,make it really simple. And that is the KISS principle that I wanted to talk to you about. Keep It Stupid Simple. Is so relevant, both in sales, as well as in coaching and in getting people to actually attend and watch your product. So keep it stupid simple, and make sure that whatever you're doing,the flow is really easy. It totally blows my mindhow many people create their first online product and then never go through the flow. Pay for your own product
See, does this make sense? Have a friend pay for your product, test the entire flow. The same goes for free offers like lead magnets, webinars, test it out. Does it work? Are the links clear? Do you know where to go? Is the next step clear? Is something you always want to ask in like to make sure thatyour clients are happy. So is the next step clear? Am I managing their expectations? Do they know where to getall of the information? I can't give you theperfect blueprint for that because we're always tweaking that too. And we're learning from everyround we launch a program like for example, wehave our online course which is one of ourfew standalone courses. Our Online Business Boss course. And it works in Teachable, butyou sign up through our shop. Then you get a link within 15 minutes, but sometimes it ends up in spam. So we need to make surethat people know like, "Hey, your login infomight end up in your spam." So we tried to say that before they check out orhave a pop-up saying that. Right? Okay. So if we, before we recap, my guess is, if you're hereyou are really interested in building your own online business. And lucky lucky, I am hosting a Design YourOnline Business webinar and it's worth 200 euros,but you can join fully for free because you area valued podcast listener. So if you go tofastforwardamy.com/designobw,
I'm going to teach you all of the things I wish I had known whenI first started out, namely how to build your income stack for your online business. What products you can inputin your online business and also what to price them. Even with my custom-mademind map that you can't find anywhere else. And I'm teaching all ofthat to you for free. So definitely register for the webinar. The spots are limited. So make sure you are there. You do not want to miss out,and there are no replays. So go to fastforwardamy.com/designobw. And as we recap know that we always have a writtenarticle of the episode. I don't fully write it myself our copywriter helps me write it, but you can go and grab itthrough fastforwardamy.com/81. And there, you can see all of the steps we went through, including a visual of the circles that we were talking about. So what we did today is we started out with saying the averagemillionaire has seven different income streams. So that means we need to get going. If we want to become a millionaire, right? We started out with thethree circles exercise to look at what are you goodat and what do you love?
What do people want and need?
And what will people actually pay for? Because sometimes that's a surprise. And then we looked at the format the content and the delivery of your first online offer. Whatever you do, make sureyou keep it stupid simple and yeah talk to you next week. Hope to see you in the webinar by the way and have a happy day. I'm FastForwardAmy andI hope you will come and tag me on Instagram if you liked this episode.
0 Comments