Biggest SEO Mistake
Over the last 12 months I've driven 58.6 millionvisitors from Google. You will look at my traffic sets, you look at this graphand you're like, wow, you must be doing really well at SEO. And you know what you'redoing, but you know what? That's not really the case. Hey everyone, I'm dinesh , and today I'm going to breakdown my biggest SEO mistakes. (gentle music) Before we get started, make sure you subscribe to this blog or if free on website, clickthe alert notification. As you can see here, 58.6million visitors from SEO. That's a lot of trafficto not have to pay for. And if I scroll down and Ilook at the traffic stats, coming from terms likeUbersugget which is fine. My name, Ubersuggest, affiliate marketing, my name, variation Ubersuggest. But then when you start getting down you start seeing terms like, you know,
how to makemoney from the internet that's in Portuguese, how toget followers from Instagram, more Instagram keywords, you know, and then freeInstagram followers. This just Ubersuggest in Japanese. Instagram, digital marketing in Brazil. But if I just keep goingfurther down the list you'll start seeing alot of keywords that, aren't really relevant to my business. Like how to increase Instagram followers. Because my business, which I'll show you here isan ad agency, NP Digital . And we don't really help people with their Instagram followers. What we really help them with is things like SEO and paper click. And we want a lot of words like here's the bestB2B pay-per-click award or here's one for thebest B2B SEO campaign and best SEO campaign,we do both B2B and B2C. Here's one for corporate responsibility, you know, and the listkeeps going on and on.
But in essence, we're adigital marketing firm. Sure, we'll do social media ads and SEO, but we're not here to justboost your Instagram followers. We're here to drive trafficand more importantly, the traffic needs to generate your ROI. In other words, you needto be generating more money than what you're spending. If you spend a dollar,ideally need to be making two or three or $4, right? And a lot of the key wordsof what I was optimizing for as you can see here, itwas just pure volume. And I was getting a lot of traffic, but as you can see now mytraffic starting to drop, why? Because my team, you know, atmy ad agency we track leads and I can't show youour leads in Salesforce because we track it all due topeople's personal information like their records or the company URLs. There's nothing really too sensitive or really any sensitive at all. But we I don't want to share people's URLs and emails without their permission just would feel a little sleazyand unethical with that one so I don't want to do that. But when we were trackingour sales through Salesforce of what's driving clients for NP Digital , and typically peoplewill click on let's talk and submit a form or contact. So we have two options to become a lead. And what we found is, most of these keywordsdroves, little to no leads.
Now, I can see here on the blog. And if you look at my content, I'm going after keywordsthat are very specific. Customer reviews in video ads. So if I type in customerreviews video ads. The search volume, isn't high. If you look here zeromonthly searches, right? People aren't really searchingfor a lot of these keywords but you know what? We found that people whoare interested in putting customer reviews in video ads or images, and they're trying to figure this out are interested inconversion rate optimization which is one of the services we offer. Again, not a lot of people look for it but it's a good revenue channel for us. How do you use YouTubeads to grow your business? So another one is YouTube ads. And people who are looking for YouTube ads are people who are willing to spend money. only has 20,000 monthlysearches in the United States. Not a ton compared to someof the other keywords like, Instagram followers, I'llactually show you here by typing in Instagram followers.
And keywords like Instagram followers will get way more searches, but they're not theright type of audience. So the content that we'reproducing on our blog is much more niche. How to create a free Googlewebsite for a business. This for us, this post istarget local businesses because our SMB divisionhelps localized businesses. How to create unique giftguides for e-commerce content. Again, very specific because we have a lotof e-commerce customers, roughly 28 or 29% of our customers are e-commerce is somewhere in that range. So my content is very specific around what's going to get me customers. And even though being aSEO at first I'm like, I want to get millions of visitors and more traffic, the better. I quickly learn, technically not quickly.
I learned over time sadly. And it took a long time to really learn. And I spent so many yearsbuilding up my traffic and it wasn't until I got the traffic. And we really started optimizing for, what's not just generating alead for our ad agency, right? This would be a lead ofsomeone clicking, let's talk or contact filling out. But we started optimizing for which leads are actually closing into customers and where they first find us. And you don't end up knowing a lot of this until you get a lot of that traffic, because you can have assumptions,but you don't really know until you start getting the traffic but you have assumptions. And I would always tell myteam optimize for traffic, brand awareness, but you know what? A lot of my competitors, IProspect, yes, you may have heardof them, you may have not. They do probably 500to 700 million a year. They don't even get 1/10 ofthe traffic to their website. If I go into Ubersuggest right now, app.. Let's load up their site andmake sure I spell it right. All right, so if I load upiProspect into Ubersuggest. And again, it's justanother ad agency website. Yeah, there you go traffic over review.
If you look here, it's just an ad agency. They're a competitor of mine. And when I look at this,monthly traffic estimated. Now, let me go back to trafficoverview, sorry about that, iprospect.com. They're getting roughly17,000 visitors a month.So it's like, cool, I don'tmake 500 or 700 million a year. I wish I did. And look, 17,000 visitors, 5million, which would you take? I'd rather take 17,000 andgenerate all that revenue. Look, the big lesson from this is, don't optimize for trafficoptimize for revenue. If your keywords aren'tgenerating you revenue, move on to new keywords. And when you're doing keyword research, don't make the mistake I did. Don't just optimize forquote-unquote traffic. What I want you to do is type in keywords. Like I'm typing in digital marketing here. Look for ideally good volume because the more volumeof course, the better. But you want relevant volume that can convert into a customer. So when you look at it, evenif the keyword has high volume you'd be like, all right, do I offer digital marketing services?
Yes, we do, so, okay. So then that traffic is relevant. Is a CPC cost per clickpeople would pay for ads high. $18 a click is high. That means the keyword canactually probably drive revenue. On the flip side, thiskeyword got 60,000 searches. If I type in Instagram followers. This keyword here is60,000 searches similar but only a dollar 98 cost per click, what does that tell you? Yes, you can get tons of traffic for this but people are probably, aren'tgoing to convert as high. If someone's willingto pay $18 for ad click versus a dollar 98 or $2, that's roughly ninetimes difference, right? 18 versus $2, that's nine X difference. That means, that this keyword probablywon't drive as many customers. So don't optimize just for traffic, optimize for trafficfrom the right audience. And before you go after keywords do your keyword research,type them into Ubersuggest, figure out what keywordshave high volume and traffic while you're technicallythey mean the same thing but also high CPC.
And of course it'srelated to your business. Like type in digital marketing, digital marketing agencyas a $24 cost per click, less volume, but peopleare willing to pay more. I'm a digital marketing agency. Someone could type in digital marketing and look for a degree or a certification. And I don't offer certifications. You know, technically you can get a job through my ad agency, but we're really, more so an agency that'slooking for customers. So you want to look for high CPCs and the more related thebetter, even if less volume. So even though this one, gets, let's say three Xless search volume, right? It's roughly 20,000, this one 60, but this is a digital marketingagency, which is what I am. So it's better for meto go after a keyword that is what I am becausethe CPC is higher, right? Instead, at $18 is 24 and it'smore related to my business which means I'm going togenerate more customers from it. So don't just optimize for quote-unquote keywords and trafficoptimize for relevancy. And if you do that,you're going to be better. And if you need help with this check out my ad agency, NP Digital or if you just have questions,leave a comment below. I'm here to help for free, of course. And if you enjoy the blog, like it, share it. But in essence,
that'smy biggest SEO mistake and lesson that I ended up learning. Don't make it, it was a silly one. I wish I didn't optimizefor brand awareness. And I knew a lot of thosekeywords that wouldn't convert but I'm like, oh yeah, Iwant the brand awareness. But there's a lot ofcompetitors like Iprospect, another one that's massive is Performics. Let's see performics.com,I believe that's their URL. performics.com. And if you look atPerformics, another ad agency and these guys are massive, I think they have 3000 employeesI don't know the revenue, but they don't have that many keywords or traffic, 3,700 visitors. And most people haven't heard of them, but look they got 3000 plus employees. I don't have 3000 employees. They have 3000 employees, you know, they're makingway more money than me. I'm probably somewherebetween 400 and 500 employees. And that your shows you 5million visitors or 3000 I'd rather have more qualifiedtraffic and more revenue. So yes, brand awarenessand traffic's good. As long as it brings inrevenue in the long run, that's very, very important.
And I hope that helps you out, best of luck with your strategies. And again, if you needhelp with your marketing check out ads CNP Digital . Thank you for your time.
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