Reach Your Target Audience On Social Media👇👇
INTRODUCTION
So, you know who you're trying to speak about you're not sure how to reach them online? Don't panic. In today's blog , we're talking about how to reach your target audience on social media. Hey, I'm dinesh kashyap I have scaled my business to multiple seven figures by reaching my target audience on social media, specifically here on YouTube. So I'm really excited to share this with youtoday. First, let's start with the difference betweena target market and a target audience. Coz there is quite a difference. Do you know what it is? Let's make sure we're on the same page about that. Then we'll talk about my 3 favorite tricksfor reaching your audience on social media and then well talk about how to narrow downyour audience on Facebook for any kind of ads or maybe you're hosting an upcoming event. We'll talk about the tricks to that too. So, let's talk about
the difference between target market and a target audience.
The target market is the whole group of peoplethat a brand may want to sell to. The target audience is a particular groupof individuals within that market that the company expects to sell to. For example, my target market may be entrepreneursbut my target audience is a subsection within that market, specific type of entrepreneur. An entrepreneur that sells their productsand services online. Now, when you know the difference betweenyour target market and your target audience. These are dinesh give you some clues to whereyou can reach the online through the various social media platforms that we have access to. For example, if your niche is professionals. Maybe your audience is on LinkedIn. If your niche fitness or maybe or food. Your audience may be on Pinterest. If your niche is photography, you're an artist. Your audience may be on Instagram. So after hearing that where does your audience hang out? What platforms do you know that they're part of? Let me know in the comments below. When you know where your audience is, it'sbest for you to focus your time on those platforms. Yes, there are so many platforms and a lotof shiny objects that can grab our attention. But if you focus with the one or two thatyou know that your audience is on and really dial into that strategy. That can bring you huge lasting returns. Then once your know where your audience hangsout, what platforms they're on. The next thing to do is research what kindof content they want to consume from you and the best ways that I like to research thatis by seeing what my competitors are talking about. By seeing what trends are capturing people'sattention and also by doing keyword and SEO research. You can look to your competitors in the spaceor just other people that are speaking to similar subjects or expertise that you'reand see what kind of content they're creating. See what their audience is responding to. See what you're doing well maybe they're doingnot so well. There's a lot of things we can learn fromwhere people are coming to the same remark and where we might able to pick up where they'releading off. One of the things that I like to do is seewhat kind of content people are searching for on YouTube.I can speak to that I'm an expert on. What are the topics that are already beencovered by people in the space that I might be able to put my own unique spin on that. Share my own stories, my own case studies,my own social proof to be able to captivate that audience. When you know the types of problems that youraudience has or the questions they're asking or even the questions that your competitorsare solving. This will give you some insights into howyou can cater your content and your message to your target audience and be able to reachthem on social media. Now, I also mention in addition to competitorresearch to do some keyword research or SEO research. This is looking at whether people are searchingon Google or YouTube. You know, when people have a question, theyhave a problem that needs to be answered. Where do they go? For some people, we go to our moms but formost of us we go to this Google machine we type in our questions there and the answerscan come up in the form of an awesome blog article to any kind of website. Now, there's tools that you can use to seewhat other people are searching for. I recommend looking into SEM rush, TubeBuddy,or Google Keyword Planner. When you know exactly how people are searchingfor these terms in these search engines. You can title your blog the same way thatthey're searching for them and that gives you a really great advantage to them beingable to find you on platforms such as YouTube. So we talked about YouTube, we talked aboutInstagram, we talked about some other platforms. But
how do you find your target audience on Facebook?
We can certainly join Facebook groups andshare your topic of expertise about your interest. But there's also some things that you cando inside of your Facebook business account to create audiences. Inside your Facebook business manager, there'san audience manager tool. When you're in the business manager clickon the menu on the top right and select audiences. Facebook has 3 primary audiences saved audiences,custom audiences, and look-a-like audiences. Saved audiences may be people who have engagedwith you already, that might be following you, that liked your post. Custom audiences may be once that you createbased on people's interest, their location, their age range. Look-a-like audiences are made based on peoplewho are just like the ones who are already following and engaging with you. Each of these 3 options gives you additionaloptions for narrowing down your target audience. So that you can be very specific in the peopleyou reach through your Facebook ad campaigns. I wanna share with you a strategythat I useto
identify my target audience for an event
that I hosted. But before I dinesh encourage you to subscribe button on blog . Because I'm putting out blog like this everysingle week. I have clients that scaled their businessesto 6,7 even 8 figures using this strategy. Make sure you subscribe so you don't miss a thing. So back in September of 2020, I hosted myfirst virtual event it's called virtual machine live and I knew that wanted to reach a tonof people with this to be able to help them scale their businesses online. Especially, throughout the year that 2020 was. I want to be able to help a lot of peoplethrough this virtual event. So, how can I get online and find these peoplethat weren't already existing followers and be able to reach the masses and bring theminto my community and help them scale their business. The first thing I did is I created what theevent is all about. What's the outcome? What's the main objective? What are you able to walk away with? So that in all of my advertising and my messagingand my promotions. I could have that very clear benefit and thenonce I knew what the outcome was I could create a specific customer avatar for the event. Knowing who are the people that would wantthis outcome. So for example, this outcome or this eventis to teach you how to create a content machine and a cash flow system that would ascend theirleads all the way to high tickets. SO use the information based on what theyalready knew about my existing customer avatar and then getting really clear on that forwhat this event is all about. I know exactly who I wanted to reach on social media. So for example in the outcome, I'm talkingabout lead generation. I'm talking about high ticket. I'm talking about creating content and a cashflow system. So from this, I know that I wanna speak toan entrepreneur that has an online business. That isn't afraid to make content and be anattractive character. That has or wants to have a high ticket productor service to sell and that they need to generate leads for their business. Now, that you're clear with the outcome andthe avatar I can now approach my existing social media audience to promote this andgive them an incentive to either share or speak about the event. One of the things that I did was a contestthat will get people entries to win a free tickets or get people some VIP access or evengive them some swag. I love swag. I also leverage other people's audiences Ihad joint ventures. I had the other speakers promote to theiraudience so that you know. If their speaking at this event and some oftheir audience may be interested in attending this too. I created a lot of content that will givethem sneak peeks around what they could get if they attend the event. I also offered bonuses for people who purchasedtickets by a certain time frame. We can give them early bird bonuses. You can give them more access to the speakersor VIP if they sign up at a certain date and that's all created once I knew who my targetaudience is and be able to use that information to create the best message to reach that audienceon social media. So because you click on this blog . Your someone that obviously wants to be ableto reach their audience and make more money online through your social media accountsand that's part of what I do with my clients. I help them build the content machine andthe cash flow system and what I've done for you today is I've actually created an infinitecash flow blueprint. .
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